In this well-reported, entertaining, yet depressing story, Adam Iscoe reports on how hard it is to snag a table at a trendy restaurant in NYC. The city’s restaurant reservation ecosystem is far from democratic, and services like Appointment Trader (an online marketplace for people to buy and sell reservations) and memberships like Dorsia (an exclusive club that can secure you tables at tough-to-book spots) have only made it worse.
So who are the resellers, mercenaries, and hustlers who provide Appointment Trader with prime tables? Some are people who sit with OpenTable or Resy pulled up on their laptops every morning, amassing reservations in various names. Some are kids who borrow their parents’ Amex black cards, telephone Amex’s Centurion concierge, and book hard-to-get tables that are set aside for card users. Others call in favors with friends in the industry, bribe maître d’s, or e-mail reservationists with made-up stories—a diehard foodie visiting town (“we have always been desperate to come and try your delicious looking Lasagna!”), or pretending to be the Queen of Morocco or the sister of the King of Saudi Arabia.
Alex Eisler, a sophomore at Brown University who studies applied math and computer science, regularly uses fake phone numbers and e-mail addresses to make reservations. When he calls Polo Bar, he told me, “Sometimes they recognize my voice, so I have to do different accents. I have to act like a girl sometimes.” He switched into a bad falsetto: “I’m, like, ‘Hiiii, is it possible to book a reservation?’ I have a few Resy accounts that have female names.” His recent sales on Appointment Trader, where his screen name is GloriousSeed75, include a lunch table at Maison Close, which he sold for eight hundred and fifty-five dollars, and a reservation at Carbone, the Village red-sauce place frequented by the Rolex-and-Hermès crowd, which fetched a thousand and fifty dollars. Last year, he made seventy thousand dollars reselling reservations.
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