Tuesday, March 05, 2024

The Hot New Luxury Good for the Rich: Air

The latest must-have for the wealthy? The freshest, cleanest air. For The New Republic, science journalist Shayla Love toured some of New York City’s high-end buildings to learn about their sophisticated and state-of-the-art filtration systems. (At one complex on the Upper West Side, “[o]utside air is brought in, filtered, treated with an ultraviolet-C light that kills 99.9 percent of pathogens, and completely changed out once per hour.”) In a time of pandemics and wildfires, the desire and demand for excellent indoor air quality has surged, and many luxury real estate listings today attract people with “the promise of an exceptional breathing experience.” In this piece, Love discovers—unsurprisingly—that if you have money, your air will be better.

At night, when Roe’s family is sleeping, it “smells like you’re camping, because the fresh air is getting pumped in at such a rapid rate,” he said. You know the air is good, he told me, because the hydrangeas last. Typically, when cut at the stem and arranged in a vase, the delicate flowers wither and droop in a few days. In his apartment, the blooms will stay perky for nearly two weeks.

In China, the sociocultural anthropologist Victoria Nguyen reported, underground bomb shelters have been converted into communal breathing areas, while wealthier Chinese can afford to go on “lung wash” vacations. For many others, on bad-air days, activities that used to take place in parks—playing cards, exercising, reading the paper—now take place below ground.



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