Walter Isaacson’s Elon Musk was the latest and most controversial in his series of biographies, but it was also in many ways the apotheosis of Isaacson’s own evolution—or devolution, in Oscar Schwartz’s view. In this deeply satisfying critical essay in The Drift, Schwartz takes stock of Isaacson’s career both on and off the page, creating a compelling argument that mythologizing Musk has long been Isaacson’s inevitable destination.
With Franklin and Einstein, Isaacson was simply rearticulating the achievements of canonical geniuses in the vernacular of his time. Jobs represented a different challenge: because he was still alive, a case had to be made for his inclusion in Isaacson’s coterie of polymaths. Following some two years of reporting, Isaacson wrote a fluent narrative about Jobs that, at least superficially, depicted a man with two sides. Sometimes he is a brilliant, intense, eccentric creative with an uncompromising aesthetic vision. Jobs drops acid and travels to India. He takes a course in calligraphy and later uses what he learned there to help develop the Mac’s font range. He sees a Cuisinart food processor at Macy’s and has the idea to encase his computers in molded plastic. Other times, Isaacson shows Jobs as volatile and cruel. He gets his girlfriend pregnant, then denies it. He betrays old friends (including his Apple cofounder, the true engineering genius Steve Wozniak). He parks in handicapped spaces. He screams at subordinates. He cries like a small child when he does not get his way. But whenever Jobs behaves badly or demands too much of his staff, or loses himself in perfectionistic pursuit of some detail, Isaacson demonstrates how the unwieldy parts of Jobs’s temperament allowed him to create world-changing products. The cruel and authoritarian impulses were established, in other words, as necessary components of his creativity. “His personality and passions and products were all interrelated,” Isaacson writes, “just as Apple’s hardware and software tended to be, as if part of an integrated system.”
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