As climate changes continues to manifest in more frequent and more severe weather events, we need people we can turn to, to help us understand the deeper causes behind the cloudburst and the why behind the windstorm. Enter Daniel Swain, a physical scientist with a huge social media following who is earning a growing profile with the mainstream media for clearheaded weather context lay people can grasp.
No bells, no whistles. No fancy clothes, makeup, or vitriolic speech. Sometimes he doesn’t even shave for the camera. Just a calm, matter-of-fact voice talking about science on the radio, online, on TV. In 2023, he gave nearly 300 media interviews—sometimes at midnight or in his car. The New York Times, CNN, and BBC keep him on speed dial. Social media is Swain’s home base. His Weather West blog reaches millions. His weekly Weather West “office hours” on YouTube are public and interactive, doubling as de facto press conferences. His tweets reach 40 million people per year. “I don’t think that he appreciates fully how influential he is of the public understanding of weather events, certainly in California but increasingly around the world,” says Stanford professor of earth system science Noah Diffenbaugh, ’96, MS ’97, Swain’s doctoral adviser and mentor. “He’s such a recognizable presence in newspapers and radio and television. Daniel’s the only climate scientist I know who’s been able to do that.”
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