Thursday, February 29, 2024

How the Pentagon Learned to Use Targeted Ads to Find Its Targets—and Vladimir Putin

In an excerpt adapted from his book, Means of Control: How the Hidden Alliance of Tech and Government Is Creating a New American Surveillance State, Byron Tau reveals how advertising data collected from mobile phones has been used to track the movements of members of the military and even those closest to Vladimir Putin. What’s most troubling is that this advertising data can be purchased by nearly anyone—even bad actors.

If you ever granted a weather app permission to know where you are, there is a good chance a log of your precise movements has been saved in some data bank that tens of thousands of total strangers have access to. That includes intelligence agencies.

While Locomotive was a closely held project meant for government use, UberMedia’s data was available for purchase by anyone who could come up with a plausible excuse. It wouldn’t be difficult for the Chinese or Russian government to get this kind of data by setting up a shell company with a cover story, just as Mike Yeagley had done.

They realized they could track world leaders through Locomotive, too. After acquiring a data set on Russia, the team realized they could track phones in the Russian president Vladimir Putin’s entourage. The phones moved everywhere that Putin did. They concluded the devices in question did not actually belong to Putin himself; Russian state security and counterintelligence were better than that. Instead, they believed the devices belonged to the drivers, the security personnel, the political aides, and other support staff around the Russian president; those people’s phones were trackable in the advertising data. As a result, PlanetRisk knew where Putin was going and who was in his entourage.



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