Wednesday, February 22, 2023

The Rise of the Scented-Candle Industrial Complex

Why are so many people lighting up scented candles? Sophie Elmirst takes a wry look at the fascinating rise of this symbol of wellness.

Over the past five years, the department manager told me, scented-candle sales at Selfridges have been growing “a lot”. “People are very into their well-being, therefore they love candles,” he added, the link between the two apparently requiring no explanation.



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